Using AI at work in Marketing
You ask for something written in a professional but warm tone. What comes back is professional and warm and could have been written by anyone, which is the problem,…
An AI draft reads the same all the way through. The sentence with a source behind it and the one it smoothed over sound alike, so you end up checking the whole piece…
Ask an AI to recommend a company like yours and read the answer closely. It names three competitors and links to a roundup you've never heard of. Your own site never…
Your team's new internal tool needs a logo by Friday, and nobody is going to approve a design budget for it. An image generator gives you nice concepts, but they're flat…
You're launching a candle and a fragrance, and the campaign image needs your brand's regular model with both products, logos included. Every one-shot attempt gets…
Your store sells products from overseas suppliers, and every listing arrives in another language. Hundreds of pages need to read naturally in yours, and machine…
You run the company's social account on top of your actual job. Posts go out on schedule every week, and you still can't say which ones people actually read. Once a…
You've had an AI drafting your newsletter for a month, and readers are starting to notice. Asking it to sound more natural gets you nowhere, because as far as it can…
